Chipotle continues to confuse fantasy and reality
In its most recent media stunt, the company has created an internet “comedy show” that blurs the line between advertising and entertainment, reminiscent of when soap operas actually tried to sell soap and entire Saturday morning cartoon series were tailored around selling lines of toys to kids.
You must Sign In or Register to access this content
Not a subscriber yet? Try WLJ free for 30 days!
Register to read WLJ's digital edition and enjoy unlimited access to the news source more livestock producers depend on.
Click here to begin your free 30 day trial subscription.
Current WLJ subscribers: Log in using your six-digit customer number, which you will find printed above your name on the mailing label of your weekly journal. Use the password wlj123, then go to the profile page to customize your password and log in as you wish.