China's demand for high-end meat to boost 2014 markets
The world’s biggest meat consumer may double beef imports by 2018 as consumers can afford to buy more products they deem to be safer and healthier, according to a report put out by Rabobank.
As China’s demand for high-end meats grows, beef producers and processors will benefit, according to analysts. China last week said it is seeking an agreement to resume U.S. beef shipments by July, 2014, after they were banned in 2003.
The Rabobank Global Cattle Price Index has risen 6 percent since June, driven by lower-than-expected beef supply in the main exporting countries and strong Asian demand, according to a new report from the Rabobank Food & Agribusiness (FAR) Research and Advisory group.
According to the report, supply will remain tight, especially in the first half of 2014, driven by lower feed costs, induced herd rebuilding in the U.S. and the strong export demand from Brazil and Argentina, which will continue to support strong prices. In 2014, Rabobank forecasts continued high prices while global beef supply is expected to rise only slightly. The recent announcements to (re-)open import markets will benefit beef trade going forward.
Rabobank analyst Albert Vernooij says, “The Rabobank Global Cattle Price Index improved further in the second half of 2013, supported by both continuing strong Chinese import growth and lower-than-expected supply in the main export markets making cattle prices mainly positive.”
The market has been unable to reach its full potential due to consumers’ resistance against high prices in the United States and the European Union, still two of the main beef markets. In addition, exchange rate movements have impacted the competitive position of exporters, resulting in Brazilian and Argentine beef becoming increasingly attractive and leading to a surge in exports.
For the first half of 2014, Rabobank expects further upside for the global beef market, with cattle prices remaining elevated in most regions. The main question in many regions remains where to source sufficient beef supplies. With herd rebuilding as the first priority globally, supported by improving climate conditions and moderating feed costs, global beef production will increase only slightly and is expected to decline sharply in key markets like the U.S. The main demand wildcard will be consumer resistance to high beef prices and the growing availability of competing animal proteins due to the improved margin outlook as feed prices tumble.
“China’s importance and influence on the global beef market is set to continue to increase in 2014,” commented Vernooij. “China’s imports of both frozen and chilled beef are expected to grow further, driven by the shortage of beef in the domestic market, reflected in record high retail prices. We believe that the value of the Chinese markets will grow in excess of 10 percent annually over the next three years.”
A number of recently announced trade deals will also come to bear in the beef market over the coming months and years, including commitments to reopen closed or impeded markets for beef imports and the Trans-Pacific Partnership, which set goals to improve trade between five beef-exporting countries. The removal of trade barriers will be positive for global beef trade and, combined with lower feed costs, should support renewed investment in the global beef industry. — Traci Eatherton, WLJ Editor