American Heart Association certifies three more beef cuts

Mar 22, 2013
by WLJ

The Beef Checkoff Program announced last week that three additional fresh beef cuts now are certified to display the American Heart Association’s Heart-Check mark.

With that, retailers have the opportunity to market a total of six different extra-lean beef items to shoppers using one of the most trusted nutrition icons on food packaging today.

The extra-lean beef cuts that meet the American Heart Association’s criteria for heart-healthy foods as part of an overall healthy dietary pattern, and are certified to display the Heart- Check mark, include the following USDA Select grade cuts:

• Sirloin Tip Steak

• Bottom Round Steak

• Top Sirloin Stir-Fry

• Boneless Top Sirloin Petite Roast

• Top Sirloin Filet

• Top Sirloin Kabob

Hundreds of stores across the U.S. currently display the Heart-Check mark on certified beef items in the meat case and retailers can work with the Beef Checkoff Program to participate in the American Heart Association Food Certification Program to receive significant cost savings.

Integrated promotional tools are available to help retailers merchandise the certified cuts where it matters most—the point of purchase. Resources such as on-pack labels, posters and recipes help make healthier choices with extra-lean beef cuts in the meat case and, ultimately, generate fresh beef sales. In fact, nearly 75 percent of shoppers say the Heart-Check mark improves the likelihood that they’ll buy a product and boosts incremental sales an average of 5 percent when point-of-sale materials are used to promote certified products.

For more information about checkoff-funded promotions, merchandising and education campaigns, please contact the Idaho Beef Council at or phone 208/376-6004. — WLJ