SD Beef Ambassador

Mar 22, 2013
by WLJ

Youth have a unique voice when it comes to sharing the positive story of the beef industry, and the 2013 South Dakota Beef Ambassador Contest is focused on finding that voice.

The contest, to be held July 25 at the Crossroads Hotel and Huron Event Center in Huron, is open to youth ages 8 to 20. The SD Beef Ambassador Contest provides participating youth with the skills and information needed to educate consumers and fellow students about beef nutrition, food safety and stewardship practices of the beef industry. It is sponsored by the South Dakota Beef Industry Council (SDBIC).

“There is a growing desire for consumers to understand where and how their food is produced,” says Holly Swee, SDBIC director of nutrition and consumer information.

“We have a great story about how beef producers take care of the land and utilize it in an environmentally friendly and efficient way to create a healthy and nutritious protein source. This program gives youth a chance to learn how to have conversations with consumers about beef. If you’re a youth who has a passion for beef, this is a great opportunity for you to share your story and promote it.”

The South Dakota Beef Ambassador’s Contest involves three age divisions: beginner (ages 8-11), junior (ages 12-16), and senior (ages 17-20). Senior and junior contestants will be judged in four categories: Youth in the beginners’ division will be judged solely on a three- to five-minute presentation. Senior contestants will be required to complete the Masters of Beef Advocacy Program, an online course about the beef industry.

The winner of the senior division will receive $500 and an all-expense-paid trip to the National Beef Ambassador Contest in the fall of 2014. The winning junior division contestant goes home with $200 cash while the top beginner contestant receives $50. All participants receive cash prizes.

For more information, go to and click on Programs and Contests. — WLJ