National Beef Cook-Off seeks healthy recipes from home cooks

Feb 15, 2013
by WLJ

—$25,000 grand prize offered for most delicious, convenient and healthy recipe.

The National Beef Cook- Off is calling on home cooks across the country to start grilling, broiling, roasting, stir-frying and stewing on their healthy beef menu ideas for its 2013 recipe competition.

From Jan. 15 to April 15, 2013, home cooks can submit their best beef recipes online at www.beefcookoff. org for a chance to win $25,000 and a trip to the Metropolitan Cooking & Entertaining Show in Washington, D.C.

This year’s contest theme is “Making the Most of My-Plate,” which will encourage delicious, healthy recipes from a variety of food groups. Entrants are asked to develop original and tasty beef-focused recipes that include broadly appealing ingredients from the fruit and vegetable, grain products and dairy products groups. (The MyPlate initiative is led by the USDA Center for Nutrition Policy and Promotion and is designed to help consumers make better food choices.)

“Healthy recipes are some of the most desired and searched for on the web. That’s why we’re excited this year’s contest is focused on asking Americans to create healthful recipes that include a variety of food groups, including lean beef,” said Sherry Hill, Cook-Off program director, for the American National Cattle- Women, Inc., a contractor to the Beef Checkoff Program. Every beef farmer and rancher and every beef importer contributes to a fund called the beef checkoff, which is used to support the National Beef Cook-Off program effort.

“With the high quality beef raised in Nebraska, it would be great to have recipes from our state featured in this year’s contest,” said Adam Wegner, director of marketing for the Nebraska Beef Council. “This is a fun contest where participants can get creative when developing new recipes or put a new spin on a classic beef dish.” — WLJ