Broulim's Fresh Foods wins National Retail Beef Backer

Feb 15, 2013
by WLJ

—Independent Idaho grocer honored for outstanding beef marketing and merchandising efforts, Tampa, FL.

Broulim’s Fresh Foods, Rigby, ID, has been recognized by the Beef Checkoff Program with the 2012 National Beef Backer Award in the Independent Retailer category for its strong commitment to beef sales, marketing and merchandising. Representatives from Broulim’s Fresh Foods were honored at the 2013 Cattle Industry Annual Convention in Tampa, FL, for the third year in a row.

Started in 2006, the National Retail Beef Backer Awards program was developed to recognize retailers for their excellence in a variety of promotional partnerships, beef merchandising and education programs. A judging panel of industry professionals selected one winner in the following four categories: Independent Grocery Chain, Mid-Size Grocery Chain, Large Grocery Chain, and Innovator Grocery Retailer of the Year.

“We are thrilled to receive this prestigious award and be one of four retailers in the U.S. named a National Retail Beef Backer by America’s farmers and ranchers,” said, Mike Smith, corporate meat supervisor for Broulim’s Fresh Foods. “We pride ourselves on our ability to deliver high-quality beef to shoppers partnered with unmatched customer service, and this award will help us show our shoppers that they can continue to rely on Broulim’s Fresh Foods as being the best in beef.” — WLJ