ANCW awards outstanding promoter and educator
Two American National CattleWomen, Inc. (ANCW) members were recently recognized for their outstanding volunteer efforts at the 2012 Cattle Industry Summer Conference in Denver, CO. Kathryn Malcolm-Callis of Clayton, NM, was awarded the 2012 Outstanding Promoter of the Year. Melanie Fowle, Etna, CA, was awarded the 2012 Outstanding Educator of the Year.
Malcolm-Callis has presented the Kids, Kows and More programs for seven years. This highly acclaimed program explains to third and fourth graders the ranching story, including land use and feed from birth to harvest, how 97 percent of the animal is used and the nutrients that beef provides. She speaks to about 100 students and 60 teachers each year. In her position as a research specialist at the Clayton Livestock Center, she has given tours and presentations to many children and other visitors. She has coordinated the New Mexico state fair booth, organizing over 100 CowBelle volunteers and the state capitol education booth. She has provided book lists and informational columns to AN- CW. She has spoken to Rotary, Kiwanis and Lyons clubs on cattle nutrition, the benefits of beef and its role in a healthy lifestyle.
According to Dina Chacon- Reitzel, executive director of the New Mexico Beef Council, “Kathryn participated in every Beef Council meeting when she served as Cowbelle president, admirably representing Cowbelles, providing thoughtful input on beef promotion and educational programs.”
ANCW’s Education awardee has a personal list of education and consumer events three pages long. Because California Cattle- Women keeps records of their outreach, Fowle can demonstrate her personal touch to over 3,000 students. In addition, a teacher by profession, she has taught hundreds of California CattleWomen beef promotion presentations for them to present to hundreds more children. She served on the committee that planned the 25th Anniversary of California Ag in the Classroom, coordinating 300 volunteers to present to 10,000 San Francisco students. She believes CattleWomen need to “continually move out of their comfort zone to reach today’s consumers.”
“Under her direction, the CA CattleWomen undertook two booths at two new venues (Fish and Game and World Ag Expo) this year, putting important facts and faces to help educate other professionals, consumers and children about the beef industry.”
Kellie Hargett, agriculture instructor at Etna High School, Etna, CA, says of Fowle, “Mrs. Fowle presents beef information to Ag business students to take on the challenge of the Beef Ambassador contest. She helps coach and organizes candidates. She also leads an education day each year where 4th graders are mentored by local high school FFA students. Numerous opportunities are made possible thanks to the dedication of this hardworking woman.”
“Melanie has a natural ability to teach and transform situations into teachable moments,” according to Christie Van Egmond, manager of Channel Marketing for the California Beef Council. “Her enthusiasm truly drives her beef education efforts.”
Fellow CattleWomen nominate candidates and the ANCW Beef Education and Curriculum Committee chooses the Educator of the Year; the ANCW Consumer Promotion and Education Committee chooses the Promoter of the Year. The awards are given annually at the Cattle Industry Summer Conference. — WLJ