Book auction to benefit Peek scholarship

Jan 20, 2012
by WLJ

Wednesday, Jan. 25, at the Red Bluff buyers and consignors dinner, the first copy of Ellington Peek’s book, “When to Buy…When to Sell,” will be auctioned off with proceeds benefitting the Andy Peek Scholarship Fund. Peek will also be available for book sign ings

throughout the week during the annual Red Bluff Bull Sale.

Before his death, Andy Peek was president of Western Video Market and also general manager of Shasta Livestock Auction Yard in Cottonwood, CA, a familyowned business where he worked for over four decades. He was a past president of the California Livestock Marketing Association and served as a board member for the National Livestock Marketing Association. Andy was a past chairman of the Shasta District Fair Board in California and in 2007, was named Tehama County (California) Cattlemen of the Year. All told, Andy was a major presence in the U.S. livestock industry.

Promoting healthy live stock markets became Andy’s passion. His friendly, customer-oriented style and knowledge of the industry were widely acknowledged.

In January of 2008, after a long battle with cancer, Andy passed away at the age of 55. At that time, the Red Bluff Bull and Gelding Sale instituted a scholarship fund in Andy’s name.

The Peek family will announce scholarship recipients during the Red Bluff Bull Sale, the last Saturday in January each year. To continue Andy’s support of youth programs, this scholarship will be offered annually to students majoring in agricultural studies (with a special emphasis in the livestock industry) who share Andy’s desire to work in the industry he dearly loved. — WLJ