Serrell’s recognized as 2012 Friend of the National Western

Dec 16, 2011
by WLJ

Bill Serrell has been a part of the National Western Stock Show for most of his life, as has his wife, Lindsay, since she first came to Colorado as Bill’s bride.

“I’ve been going since I was 2 years old. I’m 78 now, so I guess that’s quite a few years,” Serrell said. That first time, he added, was when he went with his father, who took a load of bulls to show in the yards.

The Serrells, of Castle Rock, will be honored by the Red Meat Club of Denver as the 2012 Friend of the National Western Stock Show beginning at 6 p.m., Jan. 12. The annual dinner will be in the National Western Club and the $30 per person tickets may be purchased by calling 303/299-5556.

Bill’s involvement in the National Western follows that of his father, Edward W. Serrell, who served as a member of the National Western Association Executive Committee from 1943 until his death in 1951. The elder Serrell was a founder and president of the Western Angus Association, and was instrumental in forming the Aberdeen Angus pens of 3 and 5 exhibited in the yards.

As longtime exhibitors of both black Angus and Red Angus in the yard and on the hill, Bill and Lindsay exhibited the Grand Champion Red Angus Bull in 1983. While no longer actively showing cattle at the stock show, they remain active with the annual event.

Lindsay has been a member of the Citizen of the West planning committee since its inception and serves as member of the Junior Livestock Auction committee. While Bill is no longer a member of the Junior Auction committee— where he served as chairman for 13 years—he remains active as a member of the Western Stock Show board of directors, a position he’s held since 1961.

“I served on the sale committee for over 30 years and Lindsay was on it before I was,” Bill said.

While serving as chairman of the Junior Auction, Bill founded the Silver Spur Club and was instrumental in forming a number of buying combines.

Both the Junior Auction and the Citizen of the West raise monies for the National Western Scholarship Trust which now provides more than 70 annual college scholarships for students interested in pursuing agricultural-related degrees.

Each of Lindsay and Bill’s children, Lindsay, Skip and Brooke, also carried on the family’s stock show tradition by showing cattle during those 10 days every January.

“Helping others is one of those Western values that has always been an important part of Mom’s and Dad’s lives,” Skip said. “They’ve been real leaders in promoting agriculture in Colorado, which has had a real and lasting impact on the opportunities available to youth in particular.”

As a further measure of those values, Bill and Lindsay have served as donors and sponsors of the annual Catch-it-Calf program. Avid boosters of their local community as well, they have supported the Douglas County Fair’s junior livestock sale for years and also volunteer with the Colorado Agricultural Leadership Foundation, which is led by daughter Brooke.

Bill said he and Lindsay were both surprised and honored to be named the 2012 Friend of the National Western.

“We’ve probably been to every dinner, even those before the Red Meat Club took them over. There have been a lot of fine folks honored at the dinner and we are proud to be among them,” he said. — Bill Jackson