Idaho Beef Council

News
Oct 15, 2010
by WLJ

“Get in the Game” producer tour

The Idaho Beef Council (IBC) announces the “2010 Get in the Game Road Show” industry tour on Nov. 5-6, 2010. IBC is inviting Idaho producers to attend and learn about the beef checkoff followed by a Boise State University (Boise State) Bronco Football game.

This is an opportunity for Idaho beef producers to gain insight into IBC’s beef marketing activities. The road show will cover beef marketing in the national and state retail and foodservice channels as well as cover checkoff-funded research.

New product demonstrations and product sampling are also on the agenda. The tour will finish with a beef tailgate sampling consumer event before the game.

The kickoff location will be at the Holiday Inn Boise airport. The only cost to the beef producer is their travel to and from Boise. IBC will cover all expenses, including the hotel, meals and tickets to the game.

Boise State will be playing the University of Hawaii Warriors. The tour is limited to the first 50 participants. To learn more, contact IBC at 208/376-6004, or visit www. idbeef.org for a complete agenda. Don’t miss out; register now, spots are filling quickly! — WLJ

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