Wine Country restaurant Saddles earns 2010 California Beef Backer award
The California Beef Council (CBC) announced that Saddles at MacArthur Place in Sonoma, CA, has been recognized as the recipient of the 2010 California Beef Backer Award.
Established in 2000, the California Beef Backer Award recognizes restaurants that promote beef and the beef industry through innovative menuing, promotions, and delicious beef entrées that draw customers back repeatedly. Approximately half of the beef sold in the U.S. is marketed through foodservice establishments; therefore, it is important to the beef industry that customers have a positive beef eating experience when dining out. Due to this fact, CBC believes in acknowledging restaurants that demonstrate commitment to outstanding beef marketing and menuing.
Saddles is set in a magnificently restored barn on the estate of MacArthur Place Hotel and Spa. The property dates back to the mid 1800s and was originally a 300-acre cattle ranch. The barn that is now home to Saddles housed prized Trotter horses in this horse and buggy era. The restaurant still retains its western feel with cowboy boots, western art and, of course, saddles. In honor of receiving the 2010 California Beef Backer Award, Saddles will be featuring new beef specials during the month of October.
“Saddles has built a strong reputation of serving high quality, great tasting beef for many years.
Their commitment to providing customers with a great beef meal has been taken to another level through their wait staff trainings and creative beef entrées,” states Ross Jenkins, a California cattle rancher and chair of the CBC. “Their extraordinary efforts make them very deserving of this award.”
To compete in the California Beef Backer Award contest, a restaurant has to be nominated by a California beef rancher. A committee of beef industry leaders reviews the contest entries and bases their selection on the restaurants’ beef promotion programs, beef menu applications, and overall quality. Ione Conlan of Conlan Ranches California nominated Saddles for the award.
Runner-up honors in this year’s California Beef Backer Award contest went to Hotel Ivanhoe Restaurant in Ferndale, CA. Both Saddles and Hotel Ivanhoe Restaurant will receive monetary awards to use toward future beef purchases.
Also receiving special recognition in this year’s California Beef Backer Award contest were Basque Norte Restaurant, Chico, CA; Buckshot Grill, Biggs, CA; Cole’s Chop House, Napa, CA; Cool Hand Luke’s Steakhouse and Saloon, Riverbank, CA; Elbow Room Bar & Grill, Fresno, CA; Stockmen’s Club of Imperial Valley, Brawley, CA; and The Inn at Tres Pinos, Tres Pinos, CA.
For more information about the California Beef Backer Award program, visit www.calbeef.org. — WLJ