Limousin Commercial Marketing Check-off is reduced

Oct 1, 2010
by WLJ

The North American Limousin Foundation (NALF) Board of Directors voted to adjust the voluntary Limousin check-off to $2 per head registered. The unanimous decision to adjust the checkoff marketing program was approved to provide marketing assistance to the breed organization.

“Marketing and breed recognition are an important aspect of the cattle industry,” said Mike Smith, Liberty Ranch, Plainville, KS, and chairman of the Commercial Marketing committee. “There is excitement in the breed and amongst producers. Commercial cattlemen believe in Limousin cattle and now is the time to increase our market share.”

Approved in 2006, the check-off has assisted NALF in marketing the breed to the mainstream commercial sector of the industry. Since its inception, the check-off has assisted with funding over $250,000 in national and regional advertising. NALF members can enroll in the Commercial Marketing Check-off at any time during the year.

“We continue to build demand for Limousin cattle,” said Dr. Bob Hough, executive vice president, NALF.

“Commercial producers have taken advantage of heterosis by demanding our cattle. Lim-Flex bulls are siring a tremendous set of calves, with heifers being kept as replacements. The check-off has allowed us to build demand and prove that Limousin cattle work in the commercial herds.” — WLJ