BEEF bits

News
May 15, 2010
by WLJ

Cattlemen seek best cheeseburger

Nothing says summer like a thick, juicy burger on the grill. When it comes to grilling, burgers are American’s favorite choice. If you think you have a great burger recipe, the cattlemen and women in northwest Iowa want you to enter the ‘Best Cheeseburger in Siouxland’ contest. Burgers must be composed of 100 percent beef patties. Burgers may include any combination of condiments, spreads, sauc- es, cheeses and toppings. Recipes will be reviewed by a panel of judges for creativity, taste and overall appeal. Recipes must be submitted before May 21, 2010. Contestants can enter online at www.kmeg.com or mail to Siouxland’s Best Cheeseburger Contest, KMEG-TV, P.O. Box 3103, Sioux City, IA 51102. Contest details and rules are available at www.kmeg. com. Siouxland’s Best Cheeseburger grand prize win- ner will receive $250 in beef and a new grill.

Panorama Meats launches hot dog line

Panorama Meats, Inc., the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, has partnered with Wellshire Farms of Swedesboro, NJ, to produce a line of organic grass fed beef hot dogs exclusively for Whole Foods Markets.

The hot dogs are being introduced under the Wellshire Farms label in Whole Foods’ 30 northern California stores, but will eventually be available to other Whole Foods stores throughout the U.S. Panorama will offer consumer tastings of the new hot dogs and its ground beef from May 12 through June 1 at Whole Foods stores throughout northern California.

MBA sets graduation record

As high schools and colleges around the country enter graduation season, the checkoff-funded Masters of Beef Advocacy (MBA) program just set a single month record adding 254 new graduates in April. This breaks the previous record of 211 set in March. As of early May, the program boasts 1,366 graduates and 1,484 current students (2,850 total participants to date). And there is an online application to make it easier for new students to enroll. The MBA program was launched in March 2009 and within less than a year, hit the 1,000 mark for number of participants. Since then, the number of producers, students, uni versity and industry representatives becoming active- ly engaged in reclaiming our legacy as the original stewards of the land, caretakers of animals, and pro ducers of safe, wholesome and nutritious beef, has almost tripled.

Advertising features popular lean beef

The new “Beef. It’s What’s For Dinner” consumer advertising campaign is premiering this month with an emphasis on helping Americans become more familiar with the 29 lean cuts of beef. With a “29 Lean Cuts. One Powerful Protein.” tagline, the new campaign will feature the nutritional benefits and versatility of six lean beef favorites: T-Bone steak, Filet, Top Sirloin, Strip steak, Top Round and 95 percent Lean Ground Beef. The new print advertisements feature plated shots of beef with an homage to each cut’s personality. The print advertisements will appear in monthly national magazines with an emphasis on food, health/fitness, parenting, lifestyle and men’s sports. Radio spots on nationally syndicated radio shows and satellite radio, combined with an outdoor advertising campaign in select markets, will follow shortly after the print ads launch.

Beef Matters blog wins award

The Idaho Press Club awarded the Beef Matters blog third place in their Best Blog Category at their Best of 2009 Awards Banquet on April 17. The blog was nominated by the Idaho Beef Council (IBC) for the best blog category. Traci O’Donnell, the executive director of IBC, commented on the nomination. “Beef Matters deserved to be recognized because not only is Kim Bracket an excellent author, but because the blog offers readers a glimpse into a life that is uncommon to so many today. The blog is relevant to today and the many issues facing agriculture.” The Beef Matters blog offers readers a glimpse into life on a working cattle ranch. Brackett covers topics including In the News, On the Ranch, On the Bookshelf, and In the Kitchen. For more information and to read the awardwinning blog, visit www.beefmatters.com.

USDA increases 2011 production estimate

USDA predicted total U.S. meat production for 2011 will be slightly higher than 2010 as increased pork and poultry production more than offset declines in beef. In its World Supply and Demand Estimates report, USDA said beef production will continue to decline in 2011 on tighter cattle supplies. Declining cow inventories and calf crops over the past several years, coupled with expected lower imports of cattle during 2011, will result in a smaller pool of cattle available for slaughter. Pork production, however, is expected to increase in 2011 as improved returns encourage increased sow farrowing and carcass weights are heavier. Both broiler and turkey production for 2011 are forecast higher as producers respond to improved returns.

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