Spring Creeks Cattle Co. is Limousin commercial marketing booster

Feb 19, 2010
by WLJ

The North American Limousin Foundation (NALF) presented its Commercial Marketing Booster of the Year award during the National Western Stock Show Limousin pen and carload shows Jan. 13 in Denver, CO.

In recognition of its demonstrated commitment to commercial cattle producers, Spring Creeks Cattle Co. of Wauzeka, WI, received the award from Bob Hough, Ph.D., NALF executive vice president.

Bob and Rhonda Mitchell and their three sons’ families own and manage the enterprise, which also includes Matt, Shelby, Blake and Clint; Bart, Amy, Lily, Brooke and Violet; and Scott, Jolene and Macy. The family is involved in a variety of industry organizations. Among them is NALF, for which Bob just completed six years on the board of directors, including terms as vice president and treasurer.

Currently, Spring Creeks manages about 600 head of registered and commercial Limousin, Lim-Flex and Angus cattle. The Mitchells take pride in making genetically superior cattle for both the commercial cow/calf sector and their fellow seedstock producers. They sell 60 to 80 bulls annually off the farm, in addition to marketing mature cows, bred females and open heifers.

The family focuses on producing sound, practical cattle that can flesh and be productive in any environment.

They have built their cow herd by using proven herd bulls and elite artificial-insemination sires.

Committed to raising calves without using antibiotics or added growth hormones, they aggressively market their cattle’s naturally lean, meaty carcasses.

Some of their animals are processed at local, state-inspected lockers, and consumers can purchase their beef by the quarter or the retail cut. They also market a portion of their calf crop each year to Laura’s Lean Beef Co. and Strauss Brands.

“Spring Creeks embodies progressive seedstock production,” said Frank Padilla, former director of member and commercial relations for NALF. “Their aggressive genetic improvement goals, combined with their flexible marketing program, have allowed their enterprise to grow while opening up new avenues for Limousin genetics.”

The family was instrumental in introducing Strauss Brands to the Limousin breed and NALF and in forging the sourcing agreement that has provided a new marketing opportunity for Limousin-influenced calves. They have become spokespersons for both the breed and Strauss Brands, including Bart and Amy’s appearance on “The Oprah Winfrey Show” in 2008 to explain how they raise and manage free-raised veal calves. — WLJ