Beef checkoff approves additional funding

Feb 5, 2010
by WLJ

The Beef Promotion Operating Comm i t t e e met on Tuesday, Jan. 25, at the 2010 Cattle Industry Convention in San Antonio, TX, to discuss additional funding received through Final Reports Of Expenditures for Fiscal Year 2009. A number of FY09 projects released unused dollars which were available for FY10 projects. A number of amendments to Authorization Requests were presented for these available funds.

The Operating Committee approved amendments to the following FY10 Authorization Requests:

$89,000 for the National Beef Cook-Off; $250,000 for South Korea promotions; $136,825 for Foodservice partnerships; $91,220 for New Products & Culinary Services; $170,000 for Beef

Quality Assurance programs; $239,130 for Issues Management efforts. In addition, a new Authorization Request for FY10 was presented and approved for $547,320 for an early grilling season, middle meat, advertising/retailer blowout.

This work will be completed during the 2010 Fiscal Year.

For more about the beef checkoff, visit MyBeef — WLJ