Petsch selected for Meat Export Federation leadership role

Nov 20, 2009
by WLJ
Petsch selected for Meat Export Federation leadership role

Meriden, WY, rancher and cattle feeder Irv Petsch was recently selected to serve as the vice chairman of the U.S. Meat Export Federation (USMEF) Beef and Allied Industries committee. The appointment was made at the USMEF meeting held last week in Denver, CO. Petsch succeeds Bill Rhea from Arlington, NE, who became committee chairman. Petsch will serve three years as the vice chairman of this committee.

USMEF is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn, soybean and sorghum checkoff programs. The Beef and Allied Industries committee is one of five USMEF committees and is tasked with exploring and developing marketing opportunities for U.S. beef in foreign markets.

Each year, the Wyoming Beef Council invests beef checkoff dollars into international marketing through USMEF and the funds invested allow a Wyoming beef producer to serve on the USMEF Board of Directors. Petsch has served as the Wyoming director to the organization since 2005.

Petsch is passionate about the need for international market development for beef and beef products and considers market access to foreign trade critical to the industry. “I am proud to be a part of an organization that is so uniquely focused on improving profitability in beef production,” said Petsch. “The presence of U.S. beef in foreign markets, as ensured by US- MEF, is essential to growth and prosperity of the beef industry.”

Raised on the family operation in Meriden, Petsch’s involvement in cattle feeding, farming, ranching, agricultural banking and beef industry associations has been lifelong. He has served on the Wyoming Board of Agriculture, the Wyoming State Fair Advisory Board, Wyoming Beef Council, and numerous other boards and associations. Petsch was recently featured in an ad explaining the beef checkoff and photos of his ranch and feed yard can be viewed on the web at: http://picasaweb. Y6FeedersPetschRanchMe ridenWY#f. — WLJ