Red Angus feeder calf tag sales hit record month

News
Jul 31, 2009
by WLJ
Red Angus feeder calf tag sales hit record month

The Red Angus Association of America (RAAA) reached a milestone when the association sold a record 26,725 Red Angus yellow tags in one month. The tag entitles producers to enroll their Red Angus-influenced calves into the Feeder Calf Certification Program (FCCP) for the mere cost of the tag. According to Mikalena Randazzo, RAAA commercial marketing specialist, the record sales month occurred in February and included both visual tags and combination visual/ RFID tags. Both Randazzo and RAAA Commercial Marketing Director Clint Berry attribute the boost in tag sales to producers seeking stronger marketing options to increase their profit margins.

“FCCP offers cattlemen added value for their Red Angus-influenced calves,” said Berry. “We’ve seen a $15 to $20-per-head premium on feeder calves, and that’s a pretty good return on a 99-cent Red Angus tag.” The FCCP program is USDA approved for genetic, age and source verification, offers value-based marketing options, and includes free feeder and fed cattle marketing services through the association.

Producers can call the RAAA office at 940/387-3502 to enroll in the FCCP program, making them eligible to purchase the Red Angus yellow tags. The enrollment process takes less than 15 minutes. For additional information on Red Angus marketing programs, visit redangus.org. — WLJ

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