Superior Livestock Inc. launches new value-added program

Jun 12, 2009
by WLJ
Superior Livestock Inc. launches new value-added program

Superior Livestock Inc. announces the launch of Superior Progressive Genetics, an innovative marketing program that will enhance the value of qualified seedstock bulls, ultimately generating greater premiums for commercial cattlemen when their calves sell. Joining the family of Superior Advantage programs—including the Superior Verified, Value Added Calf, Certified Natural, Non Hormone Treated Cattle, and BVD PI Free programs—Superior Progressive Genetics will make a positive impact on cattle prices for participants and increase the demand for qualified cattle by identifying load lots of cattle that are sired by the top genetics in the industry.

Participating seedstock producers will identify the top 45 percent of their bull offering and mark the lots as “Progressive Genetics” in their sale books starting this fall. When calves sired by these “Progressive Genetics” bulls sell via Superior Livestock Auction (SLA) on RFD-TV and the SLA Web site, the seedstock producer’s ranch name will be displayed onscreen for the duration of the lot selling to designate that they are Superior Progressive Genetics.

SLA will also promote cattle sired by “Progressive Genetics” bulls with promotional spots on RFD-TV and in SLA print and Web catalogs.

These targeted marketing efforts will offer commercial cattlemen added confidence in purchasing top genetics, knowing that the calves sired by these qualified bulls will get national exposure and premium namebrand recognition in future SLA sales. As more commercial cattlemen realize the added value in purchasing “Progressive Genetics,” participating seedstock producers’ buyer bases will expand.

Through the spring and summer of 2009, SLA will work with seedstock producers to identify their commercial customers who have purchased top-end genetics from their recent production sales and will be selling cattle in upcoming SLA sales.

Superior Progressive Genetics offers cattle producers the most costeffective marketing in the nation. With a fee of just $25 per load lot billed to existing Superior Productions participating seedstock producers starting in 2010, the marketing program will reach thousands of SLA’s consignors and buyers nationwide, plus thousands more cattlemen watching on television and the SLA Web site. Beginning in May and running through the end of 2009, the $25-per-lot fee will be waived for current Superior clients.

For more information, call 800/422-2117, or visit — WLJ