IBBA hosts inaugural Global Brangus Roundup

News
May 1, 2009
by WLJ
IBBA hosts inaugural Global Brangus Roundup

The International Brangus Breeders Association (IBBA) hosted the inaugural Global Brangus Roundup on March 8, 2009, a one-day event held immediately after the 2009 IBBA Convention.

The event was held at the George Ranch Historical Park in Richmond, TX, and served as a unique opportunity to both formally introduce international breeders to the advantages of the Brangus breed and provide IBBA members with a chance to market their genetics to an international audience.

“Reaching out to our international breeders has been a priority at the IBBA for the past year,” states Dr. Joseph M. Massey, IBBA executive vice president, “and while traditional marketing material is certainly effective to a degree, nothing compares with the opportunity to communicate face to face. The Global Brangus Roundup is the result of a genuine effort to create common ground between our U.S. members and their international counterparts.”

Turnout exceeded expectations, with over 70 breeders from nine countries, representing three continents. Cattlemen from Argentina, Belize, Brazil, Colombia, Costa Rica, Mexico, Paraguay, South Africa, and Uru guay spent the afternoon enjoying Texas barbeque, entertainment, and a formal program covering the advances in breed improvement technologies. Following lunch, IBBA members displayed example females, herd sires and bulls from their own breeding programs, while discussing their own operations and their personal history of involvement with the Brangus breed.

The Global Brangus Roundup represents another step in IBBA’s ongoing efforts to reach out to international breeders and expand Brangus influence beyond U.S. borders. — WLJ

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