Despite global obstacles, U.S. beef maintains strong January exports

Mar 27, 2009
by WLJ
Despite global obstacles, U.S. beef maintains strong January exports

With key global markets experiencing sluggish consumer spending, volatile currencies and persistent economic uncertainty, many analysts have been predicting a downturn for U.S. beef and pork exports. The January export results, however, defied those expectations as beef muscle cut exports jumped 13 percent in volume (43,949 metric tons or 96.9 million pounds) and 15 percent in value (to $186.5 million) compared to January 2008. Because beef variety meat exports declined in both volume and value, total beef plus beef variety meat exports were up 4 percent in value to $233 million, and essentially held even with January 2008 in terms of volume at 66,457 metric tons (146.5 million pounds).

“The increase in beef muscle cut exports is very gratifying, especially in the face of so much economic uncertainty,” said U.S. Meat Export Federation (US- MEF) President and CEO Philip Seng. “Even with overseas consumers constricting their spending in many areas, they recognize the quality, consistency and affordable value delivered by U.S. beef. That is one of the main reasons USMEF is intensifying promotions in sectors with the greatest propensity for utilizing U.S. beef under adverse economic circumstances.”

January pork exports also achieved very solid results, but with an increase in variety meat leading the way. Pork muscle cut exports declined by 4 percent in volume (to 112,417 metric tons or 247.8 million pounds) compared to January 2008, but increased by 2 percent in value to $295.8 million. Pork variety meat surged by 46 percent in volume (to 44,233 metric tons or 97.5 million pounds) and by 44 percent in value to $64.4 million.

This resulted in total pork plus pork variety meat exports of 156,650 metric tons (345.3 million pounds) valued at $360.2 million—an increase of 6 percent in vol ume and 8 percent in value over January 2008. Seng said the January pork export results were also impressive, especially when compared to the unprecedented export levels of 2008. “We all know that 2008—especially the first half of the year—was an exceptional accomplishment for pork exports,” he said. “While 2008 was an all-time high for both volume and value of U.S. pork exports, circumstances have changed dramatically in some key markets and matching those results will be a significant challenge. But I’m pleased to see we were able to achieve positive growth in January, due in large part to our strong sales of variety meat. “We anticipated a decline in pork demand in China, Russia and some other key markets,” Seng added. “So stepping up USMEF’s marketing efforts for U.S. pork in other regions of the world has been very important, and it is clearly paying dividends.”

Seng noted that with regard to both beef and pork, USMEF’s international teams have refocused their efforts on market niches that offer a more immediate return on investment—as opposed to some long-range educational programs—in order to help offset the projections for lower global protein consumption driven by the economic downturn.

Despite a decline in exports to both countries, Mexico and Canada remained the top two destinations for U.S. beef in January, combining to account for 56 percent of the value and 54 percent of the volume worldwide. South Korea, which was closed to U.S. beef during the first half of 2008, emerged as the third largest market in January. Korea’s imports, valued at $27.6 million, were about 20 percent higher than its December 2008 total. Vietnam was the fourth largest market in terms of volume (5,636 met rictons or 12.4 million pounds), and fifth largest in terms of value at $19.9 million. In fact, Vietnam was the pacesetter for the ASE- AN region as it set an alltime monthly record for U.S. beef exports.

Japan stood in fourth place for beef exports in terms of value ($21.8 million) and fifth place in terms of volume (4,069 metric tons or about 9 million pounds).

This represents an increase of 27 percent in value and 31 percent in volume over January 2008. “With all sectors of the U.S. beef industry working together, we’ve been successful in steadily increasing our beef market share in Japan,” Seng said. “This is critically important during this economic downturn.

While Japan has economic struggles of its own, it has a very strong currency and a relatively high level of stability compared to many other global markets.”

Seng added that expanded market access in Japan remains a top priority for the beef industry, and that he considers the 20-month age limit on U.S. beef eligible for export to Japan a vital issue the countries must address as soon as possible.

The impact of these declines was softened, however, by the outstanding performance of pork exports in several emerging markets. Exports to the ASEAN region increased by 82 percent in volume (to 4,514 metric tons or 9.95 million pounds) and 78 percent in value to more than $8 million. Pork exports to Australia jumped by 65 percent in volume (reaching 4,533 metric tons or about 10 million pounds) and 80 percent in value to more than $11 million. Led by a strong performance in the Dominican Republic and Haiti, pork exports to the Caribbean region climbed by 79 percent in volume (to 3,182 metric tons or 7 million pounds) and 78 percent in value to $6.3 million. — WLJ