Coleman Limousin Ranch is commercial marketing booster

Feb 27, 2009
by WLJ
The North American Limousin Foundation (NALF) recently presented its Commercial Marketing Booster of the Year award during the National Western Stock Show (NWSS) Limousin pen and carload shows.

In recognition of its demonstrated commitment to serving commercial cattle producers, Coleman Limousin Ranch of Charlo, MT, received the award from Kent Andersen, Ph.D., NALF executive vice president. Coleman Limousin Ranch has a rich heritage that dates back to 1971, the year it joined NALF. The Colemans strive to produce highly functional and eye-appealing cattle, as evidenced by their successes at the NWSS carload show where they have won more People’s Choice awards than any other program in breed history.

The Colemans are longtime supporters of NALF and the breed through their registration and transfer activity and participation in industry events.

The Coleman program recently displayed the supreme champion pen of bulls over all breeds at the Northern International Livestock Exposition in Billings, MT. And, for the last several years, Coleman genetics have represented the Limousin breed well at the Great Western Beef Expo sire-progeny test near Sterling, CO. “For more than 35 years, Larry and Anita Coleman— and now with their son, Trent, and his wife, Melissa—have been serving producers in the U.S. and around the world with Limousin cattle bred for industry-leading genetic merit,” Andersen said. “NALF is pleased to salute their many accomplishments with this recognition as a top Limousin seedstock producer.”

The Coleman program has always been performance-driven and committed to offering seedstock with comprehensive, reliable and documented genetic merit. The list of animals carrying the COLE prefix that have influenced the beef industry significantly includes one of the undoubtedly most influential sires in breed history, COLE First Down 46D, which is the only Limousin animal to have been cloned successfully.