Ernst elected CHB president
Fellow board members elected Marshall Ernst, Windsor, CO, as the new Certified Hereford Beef (CHB) LLC president. Ernst has served on the CHB LLC and American Hereford Association (AHA) boards since 2006. He owns Ernst Herefords and has more than 30 years of experience in the meat industry. Ernst has worked for many notable companies in the meat industry such as Smithfield Foods, Johnsonville Sausage, Sara Lee Meat Group, ConAgra Beef Co., and Swift and Co. He has managed both hog and cattle harvesting facilities as well as further processed and cooked meat operations.
During his career, he has been responsible for 35 meat processing plants in 20 states. He has experience in manufacturing, engineering, sales, food quality and safety, planning, scheduling, and transportation as well as profit and loss and strategic planning.
Ernst says the goal for the CHB program continues to be to drive demand for Hereford genetics through the promotion and sales of CHB. While working in the meat industry, Ernst and his family stayed active in the Hereford business, starting their own herd in 1977. Ernst served as Wisconsin Polled Hereford Association president twice and as a director for six years.
Ernst’s career moved him from Wisconsin to Ohio, where his family was active in the Buckeye Hereford Association, and then to Colorado. He and his wife, Barb, have four children— Melissa, Stephanie, Katie and Kevin. All four have been active in junior Hereford events, exhibiting at every junior national since 1990. — WLJ