Red Bluff, an overview

Sale Reports
Feb 13, 2009
by WLJ
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Red Bluff, an overview

While the nation’s banking industry, auto industry, housing industry and just about everybody else is lined up asking the U.S. government to bail them out after years of bad business decisions, the Red Bluff Bull and Gelding Sale was a shining example of how business in America should be conducted. Free enterprise and true price discovery is how Red Bluff operates. It is ranchers, horsemen and all kinds of ancillary industry people stepping up and taking responsibility for their own actions and decisions. The consignors to this sale work an unbelievable amount of time throughout the year, breeding and raising their animals to be sold at Red Bluff and other markets. If they make a mistake along the way, it is their pocketbook that takes the hit, not the taxpayers by way of a bailout. So this year, and every year, the politicians, big industry executives, and all of the bureaucrats should take a lesson from the success that the Red Bluff Bull and Gelding Sale has enjoyed and realize that there is no substitute for honest hard work, thoughtful planning, and taking responsibility for your own actions.

This is the third year of prolonged drought on the West Coast and it has hurt the livestock industry, but as you readers know, livestock folks are tough and resilient. They once again, despite the bad news, brought their best bulls, geldings and dogs to Red Bluff because they believe in the sale and know that their stock will fetch the best price possible in the well managed and smoothly run auctions.

Numbers consigned were down this year from the past, as would be expected, however, demand and prices were as strong as ever with a new high price being paid for a gelding. The crowds attending the sales were again standing room only and enthusiasm was high. To make these sales the success that they are takes quality cattle and horses and reputable consignors. It also takes hard work and dedication from the folks that make Red Bluff happen. The committeemen, their wives and families put in untold hours of planning and preparation to make Red Bluff the shining example of free enterprise that it is. The rest of the country should sit up and take notice of how to do business the right way. The people who make Red Bluff happen are Bob deBraga, president; John Owens, vice president; Ron Anderson, sale manager; Dusty deBraga, secretary; Gordon Bruce, treasurer; Adam Owens, assistant manager; Ken Hufford, director; Matt Owens, director. There are several other men who serve as advisors and sale veterinarians for Red Bluff and they deserve


Enjoying the Red Bluff Replacement Female Sale were well-known cattlemen Darrell Wood, Susanville, CA, and Mike LeGrand, Williams, CA. — Photo by Jerry York


Long-time Red Bluff buyer and consignor and well-known cattlemen Maynard and Jackie Alves, Redmond, OR, were again very active participants at this year’s Red Bluff sales. — Photo by Jerry York


Steve and Anita Gardner, White Swan, WA, bred the Champion Heel Horse at the Red Bluff Gelding Sale and were on hand to watch the action. Gardner and WLJ Fieldman, Jerry York, were shipmates in the U.S. Navy aboard the USS Yorktown in the midsixties. — Photo by Jerry

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