International Livestock Congress, Global Beef—Meating the Demand

Cattle Market & Farm Reports, Editorials
Dec 3, 2008

International Livestock Congress, Global Beef—Meating the Demand

The 2009 International Livest o c k Congress-USA (ILC-USA) will be held Jan. 13, 2009, in Denver, CO. Beef producers, packers, retailers, students and other industry leaders will hear firsthand how the worlds largest retailers are meeting the protein demands of their consumers and, in turn, what those retailers are demanding of the suppliers of protein.

“Producers today need to know how to produce for the global market,” said Clint Peck, program committee co-chairman. Peck also serves as a director of Montana Beef Quality Assurance, Montana State University.

Dr. Lowell Catlett, worldrenowned futurist, will set the stage with his presentation on the Globalization of the Beef Business. This will be followed by a panel discussion, Global Beef Market Drivers, with speakers representing the largest food retailers in the USA— COSTCO, H-E-B, UK - Asda, Europe—TESCO or Carrefour, and Mexico—Organizacion Soriana who will outline supply, demand and marketing strategies used to reach their customers.

Additional sessions will address critical issues facing today’s livestock industry, including: Complying with COOL (Country of Origin Labeling), Dr. Craig Morris, deputy administrator Livestock and Seed, USDA Agricultural Marketing Service; New Generation Growth Technologies—Where Do They Fit?, Dr. Daryl Tatum, professor of Animal Science, Colorado State University; Places to Save; Places to Spend at the Ranch, Dr. John Paterson, Extension beef specialist, Montana State University; and The State of Global Trade, Dr. Chuck Lambert, deputy under secretary for Marketing and Regulatory Programs, USDA. The program will conclude with Wrapping It All Together, Dr. Tom Field, executive director, Producer Education, National Cattlemen’s Beef Association and Dr. John Paterson.

“Regulations, opportunities, fuel and finances are even larger challenges for livestock producers in today’s global economy” said Van Ricketts, DVM, director of Sure Health and Corporate Accounts, Merial. “Each of these presenters are recognized industry experts who can and will provide participants with valuable and useful ‘hands on’ information that is needed to succeed in today’s business climate,” continued Ricketts. Two optional Pre-Congress tours are offered on Monday, Jan. 12, 2009. Tour 1 will visit a packing plant and either an ethanol plant or a feedlot. Tour 2 will visit a major retail case-ready processing plant and new product demonstration at National Cattlemen’s Beef Association headquarters.

Another element of the ILC-USA is the Student Travel Fellowship Program presented by the International Stockmen’s Educational Foundation (ISEF).

The fellowship program allows 12 students from around the world to take part in the ILC-USA and a career workshop concentrating on their futures in the industry. ISEF focuses on cultivating and encouraging future thought leaders of the industry by providing an interactive real-world environment and experience to senior or graduate-level students from universities around the world through the fellowship program.

The ILC-USA 2009 will be held at the Renaissance Denver Hotel, 3801 Quebec Street, 303/399-7500. A special room rate of $87 has been secured for conference attendees who specify ILC- USA. The cost of registration is $165 through Dec. 12, and $195 thereafter. Students may attend for $100. Registration includes the conference, grounds admission to the National Western Stock Show (NWSS), and all Jan. 13 activities, including a beef tasting experience. For schedule and registration information, visit or call 303/777- 5662. ILC is produced and sponsored in part by the National Cattlemen’s Foundation, NWSS and ISEF. — WLJ