Cattle-Fax offers beef market class to students

Cattle Market & Farm Reports, Editorials
Sep 27, 2004
by WLJ
After a successful trial run in five colleges and universities, cattle marketing specialists with Denver-based Cattle-Fax recently announced broad-scale availability of its Beef Executive Seminar Training (BEST) program to universities and colleges nationwide.
The course is designed to increase students' knowledge of marketing and risk-management concepts and principles, while using course information and applications to replicate business decisions in a current day-to-day market.
Officials with Cattle-Fax said the cattle market is hard enough to understand for seasoned livestock market veterans, let alone students just learning the overall business.
Randy Blach, chief executive officer of Cattle-Fax, said, "In today's beef industry, marketing and risk management are as important as production knowledge. We have found through our experience that there is a great opportunity to provide and prepare upper level college students with key marketing and risk management tools, along with strategies and applications that can give them an advantage when they graduate and begin their business careers in the beef industry."
Case Gabel, a student at Colorado State University, took part in the first class, which was offered during the spring 2004 semester.
"The value of the course to me wasn't only the practicality of the material but the real world business knowledge that I will carry with me into the industry," Gabel said. "I gained knowledge that I wasn't able to get from any textbook or any other course."
The pilot program was offered at Colorado State University, Fort Collins, CO; University of Missouri, Columbia, MO; Western Kentucky University, Bowling Green, KY; the University of Wyoming, Laramie, WY; and Fort Hays State University, Hays, KS.
Dr. Tom Field, professor of animal science at Colorado State University, said, "The course provides a tremendous learning experience for students that wish to pursue a career in the beef industry and provides a win/win for universities and Cattle-Fax as we attempt to provide beef industry students a high quality educational experience to prepare them to contribute to the beef industry."
Cattle-Fax is offering the BEST course to all interested universities. Information or questions can be directed to Mike Murphy at 800/825-7525. The course is also fully explained on a DVD that is available by calling that number. — WLJ
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