USMEF survey shows Taiwan's consumers demanding U.S. beef now
Taiwanese consumers are most influenced by television advertising when it
comes to buying beef, in future the majority will want to know where the
beef they consume comes from and 74 percent will or are likely to buy and
eat U.S. beef after the import ban is lifted.
These are the results of a consumer survey conducted by the U.S. Meat Export
Federation (USMEF) at Taiwan's premier food show, Food Taipei 2004. The
show provided an excellent op...
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