California beef group focuses on Hispanic market

Sep 20, 2004
What does a state's beef industry do when its promotion dollars limit it to approximately four cents a consumer, not enough to even cover the cost of a postage stamp? That was the question that came up during an interview with Bruce Berven, outgoing executive director of the California Beef Council (CBC), and Virginia Coelho, CBC board member, during the Hagata Ranch Centennial Celebration, September 4, at Susanville, CA. Berven and Coelho b...

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