Idaho Beef Council announces 2007-’08 officers and budget

Cattle Market & Farm Reports, Editorials
Dec 20, 2007
by WLJ

Kim Burton Brackett, a cow/calf producer from Castleford, ID, was recently elected chairman of the Idaho Beef Council for the 2007-2008 fiscal year beginning July 1.

Brackett, who also represents the Idaho CattleWomen on the council, will lead the eight-member board representing Idaho beef producers in overseeing Idaho beef checkoff programs. Laurie Lickley, a cow/calf producer from Jerome, was elected vice chairman, and Jay Theiler, a cattle feeder representative from Boise, was elected secretary-treasurer.
Other 2007-’08 Idaho Beef Council board members include outgoing chairman Dan Hinman, a cattle feeder from Caldwell, ID; Brenda Richards, a cow/calf producer from Murphy, ID; Lynn Keetch, a dairyman from Montpelier, ID; and new directors Tom Dorsey, a dairyman from Caldwell, ID; and Dan Schiffler from Jerome, ID, representing livestock markets.

Working to help coordinate state and national beef checkoff programs, Brackett and Hinman also represent the Idaho Beef Council as directors to the Federation of State Beef Councils. Theiler serves as a U.S. Meat Export Federation director, and Lickley is a member of the national Beef Promotion Operating Committee.

At 33, Brackett is the youngest Idaho Beef Council Chairman in the organization’s 40-year history. She says she is looking forward to working with the people involved in the beef industry and organization. “We are fortunate to have a staff of tremendous talent and dedication and our board of directors is a strong, well-rounded and forward thinking group of individuals all committed to promoting beef throughout Idaho.” she said.

“I believe the beef checkoff is more relevant now than ever,” Brackett added. “As a producer, I view checkoff programs as one of the strongest tools for increasing profits in our operation. Checkoff dollars are essential in presenting a positive beef message to consumers. We must continue to educate consumers about the nutrient value and safety of beef. Increasing consumer demand for beef increases the value of our product, which means a larger bottom line for producers.”

Idaho beef checkoff collections are expected to be $1,650,000 for the coming year, with an approximate net instate income of $759,150 after Cattlemen’s Beef Board remittance and collection fee paid to state brand department.

Planned program expenses for 2007-’08 are $234,251 for promotion programs including consumer advertising, retail and foodservice promotions, promotional events and July Beef Month; $129,300 for consumer information programs including youth and adult education programs and events, as well as media and health professional outreach; $91,180 for beef safety and product enhancement research; $36,565 for industry information including producer education programs, the Idaho Beef Quality Assurance Program, beef industry information and public relations; $36,000 for producer communications including producer publications and media, annual report and producer meetings; $40,960 for support of international marketing efforts through the U.S. Meat Export Federation; and, $173,000 for support of national programs including outreach to higher population states through the Federation of State Beef Councils.

The 2007-‘08 budget reflects increased funding and focus on nutrition programs and health professional outreach, and supporting programs for higher population states and developing international markets. There is also strong focus on retail and foodservice programs as well as research and new product development and promotion.