June 20, 2005
I just finished reading Steve Kay’s last article in the (June 6) Journal where he says the beef checkoff should be $2 or $3 a head. I heartily agree. In fact, when someone comes up to me and says, “What do you think of that damn $1 checkoff?,” I say I don’t agree with it. “I think it should be $2,” I usually say. That usually ends the conversation.
I did think Steve had a point that LMA should get a small percentage, say 10 percent, of the checkoff for doing paperwork. Actually, $2 per head at today’s prices is less than the $1 was, percentage-wise, when it was put in.
I do think the checkoff has done the most good on the research part rather than the advertising part.