Partners invest in beef promos

Feb 14, 2005
According to the Cattlemen’s Beef Board (CBB), the group in charge of administering the nationwide beef checkoff program, foodservice restaurant chains have kicked in $68 for every checkoff dollar invested in recent foodservice/checkoff partnerships. That data was unveiled during the annual cattle industry convention, held Feb. 1-5 in San Antonio, TX. CBB cited just over 20 promotions with national foodservice chains over the past three years that have helped e...

You must Sign In or Register to access this content

Not a subscriber yet? Try WLJ free for 30 days!

Register to read WLJ's digital edition and enjoy unlimited access to the news source more livestock producers depend on.

Click here to begin your free 30 day trial subscription.

Current Users


Forget your password?
Subscribe

Current WLJ subscribers: Log in using your six-digit customer number, which you will find printed above your name on the mailing label of your weekly journal. Use the password wlj123, then go to the profile page to customize your password and log in as you wish.