Partners invest in beef promos
According to the Cattlemen’s Beef Board (CBB), the group in charge of
administering the nationwide beef checkoff program, foodservice
restaurant chains have kicked in $68 for every checkoff dollar invested
in recent foodservice/checkoff partnerships. That data was unveiled
during the annual cattle industry convention, held Feb. 1-5 in San
CBB cited just over 20 promotions with national foodservice chains over
the past three years that have helped e...
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