Partners invest in beef promos

Feb 14, 2005
According to the Cattlemen’s Beef Board (CBB), the group in charge of administering the nationwide beef checkoff program, foodservice restaurant chains have kicked in $68 for every checkoff dollar invested in recent foodservice/checkoff partnerships. That data was unveiled during the annual cattle industry convention, held Feb. 1-5 in San Antonio, TX. CBB cited just over 20 promotions with national foodservice chains over the past three years that have helped e...

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