Long-range planning group named

Cattle Market & Farm Reports, Editorials
Feb 14, 2005
by WLJ
The 15 newly appointed members of the Beef Industry Long Range Planning Group were announced in San Antonio, TX, last week during the meetings of the Cattlemen’s Beef Board (CBB) and the Board of Directors of the National Cattlemen’s Beef Association (NCBA). The Beef Industry Long Range Plan has been a road map for increasing beef demand and enhancing the business climate for cattle and beef.
“The current plan was adopted in 2001 and played an important roll in helping the beef industry increase demand an amazing 25 percent since 1998,” said Nelson Curry, 2004 CBB chairman from Paris, KY.
The group, representing industry sectors from cow-calf to retail, will conduct its planning work during 2005 and present a recommended plan at the Annual Cattle Industry Convention in February 2006. Members of the planning team are: Chair Dee Lacey, CA; Paul Avery, FL; Donnell Brown, TX; Brad Graham, NC; John Hayes, IL; Jack Hunt, TX; Steve Hunt, MO; Troy Marshall, CO; Jackie Moore, MO; Bill O’Brien, TX.; Robert Rebholtz, ID; Bill Rupp, KS.; Mike Thoren, CO; Richard Waybright, PA; and Roger West, FL.
The previous Beef Industry Long Range Plan was developed in 2000. Jan Lyons, 2004 NCBA president from Manhattan, KS, said, “This plan will be a road map for our industry to a profitable future. Success happens when we focus our vision and our resources around one plan, one vision and one voice.”
The Long Range Plan has served to focus the dues-funded policy efforts of the NCBA Policy Division as well as the checkoff-funded efforts of the Cattlemen’s Beef Board and the Federation of State Beef Councils Division of NCBA on consumer and business climate demand drivers for cattle and beef. — WLJ