Bush eats ‘natural’ U.S. prime rib

Cattle Market & Farm Reports, Editorials
Jan 31, 2005
by WLJ
During the week of his second inauguration, President George W. Bush celebrated by eating beef produced from a Wyoming ranch and produced by a Colorado Springs company.
Ranch Foods Direct, which operates a fabrication plant in Colorado Springs, shipped 1,200 pounds of prime rib roast to Washington D.C. to be served at the White House on Wednesday, Jan. 19. The beef was originally produced from a Wyoming ranch under “natural” production protocol.
“It was wonderful, really tasty," said Max Hansen, chef and owner of Max and Me Catering, who prepared and served the presidential dinner. “It was a hot item, too, not just temperature-wise; it was very popular. The fact that it was U.S. produced and natural—both of those are great selling points. In our catering company, we aim for the best quality we can find. Ninety to 95 percent of our products are American raised and produced.”
Vice President Dick Cheney, a Wyoming native, previously sampled Ranch Foods' Naturally Tender Beef on a campaign stop at the University of Wyoming.
A portion of Ranch Foods cattle are raised on Doug and Susan Samuelson's historic Warren Ranch Company, Cheyenne, WY. All Ranch Foods Direct beef is produced under the Naturally Tender Beef by Callicrate label and protocol including only the highest quality cattle raised without hormones, subtherapeutic antibiotics and fed natural rations free of animal byproducts. The beef all carries a “Born and Raised in the USA” label and has been documented as being of U.S. origin. All of the cattle involved in the program are raised within 300 miles of Colorado Springs and processed locally.
"The Bush administration and Vice President Cheney wanted to serve Wyoming beef," said Mike Callicrate, owner of Ranch Foods Direct. “Considering the state of our industrial food system, the increase in imported food, and the threat of (BSE) coming in from Canada, I'm proud that our company could offer them great beef knowing where it came from, how it was raised and that it would be exceptionally tender, wholesome and safe.” — WLJ