Beef Bits

Jan 3, 2005
Promo boosts steak sales A recently-concluded 15-week retail promotion resulted in a spike in sales of steak cuts most commonly grilled, according to the National Cattlemen’s Beef Association. The promotion was said to have contributed to a 2.2 percent gain in unit sales over the summer and an 8.2 percent increase in dollar sales. Radio advertising and in-store promotions, as well as a partnership with Kraft's A-1 steak sauce, which gave away grills to contest ...

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