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Kerry Halladay, WLJ Managing Editor

Cattle and Beef Industry News
Nov 16, 2012
In keeping with its efforts to improve consumer perception of and demand for U.S. beef, the Beef Checkoff Program has created an easy-to-use, go-to source for tips on talking to consumers about beef. The pamphlet— “Your Guide to Having the Beef Conversation”—covers a number of common consumer questions and concerns about raising cattle and eating beef.


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