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Kerry Halladay, WLJ Managing Editor

News
May 11, 2012
The Beef Checkoff Program is interested in how best to market beef to the next generation. Their recent study of “Millennials” —the generation born between 1980 and 2000 —found that this up-andcoming consumer group values new experiences but lacks key knowledge about beef.
News
Apr 27, 2012
In an amusing change of pace, a government can be credited with reducing bureaucracy. Ranchers in Virginia can now sell their cattle directly to operators in eastern Canada without going through middlemen states, all thanks to the Virginia state government and interested Canadian cattle feeders.
News
Apr 13, 2012
The benefits of reducing stress on cattle have been well documented and touted by a variety of sources. Keeping cattle calm and comfortable reduces bruising and injury, dark cutters, injury to handlers, damage to equipment, and more. Low-stress cattle can boast higher weight gains, better feed efficiency, and better health.
Markets
Mar 30, 2012
The U.S. cattle on feed rose, as did placements, in February and March. But continued high placements are unsustainable and many project a drop in placements which will result in shorter meat supplies later in summer. Recent rains in drought-stricken areas will also tighten numbers as more heifers are kept as replacements rather than feeders.
News
Mar 30, 2012
Friday, March 23, a congressional memo was released in the MF Global probe. The memo cited an email sent Oct. 28, 2011, by then-MF Global Assistant Treasurer Edith O’Brian. The email’s language suggests then-MF Global CEO Jon Corzine not only knew about the use of customer funds to back the group’s risky trades, but instructed transfers be made.


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