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Kerry Halladay, WLJ Managing Editor

News
Oct 11, 2013
There were some big surprises on a gorgeous Colorado fall day. Not only was Wayne Pacelle, president and CEO of the Humane Society of the U.S. (HSUS), on a beef ranch for the first time, he also voiced support for animal agriculture. There was, of course, a catch.
News
Oct 4, 2013
HSUS’ recent “pork” lawsuit against the National Pork Producers Council (NPPC) was slapped down by U.S. district judge Amy Berman Jackson in the last week of September. Judge Jackson basically said HSUS had no standing to bring the case, couldn’t prove injury, and was effectively trying to sue the wrong defendant anyway.
Markets
Sep 30, 2013
The most recent Cattle on Feed report again had bullish surprises in the placements area. Analysts expected placements to be down, but what actually happened was a shock. Placement numbers inspire questions; are cattle being held back or do they exist at all?.
News
Sep 30, 2013
H.R. 1526—Restoring Healthy Forests for Healthy Communities Act—passed the House with a 244 to 173 vote. Among other things, the bill aims to prevent catastrophic wildfires by streamlining the process of fuel load removal. It provides for the use of livestock grazing and timber removal in at-risk areas.
Markets
Sep 27, 2013
The trend of a Friday trade continued last week; Packers might have done themselves a disservice in waiting as futures did nothing but strengthen throughout the week and they were said to have had short supplies of contract cattle around them. Analysts expected trade to take place late Friday at higher money compared to the prior week.
Markets
Sep 23, 2013
Yet another week of “wait- ‘til-Friday” trade in the cash fed cattle markets. With larger show lists, a number of outside influences on the market, and the expectation of a late Friday-afternoon Cattle on Feed report, the theme was one of biding time..
Markets
Sep 20, 2013
Production estimates were upped for both this year and next on increased bull and cow slaughter throughout this year. Estimates of 25.68 billon pounds (bp) of beef were set for 2013 and 24.23 bp for 2014. These are both below the production of 2012, but up from earlier expectations this year.
News
Sep 20, 2013
Chipotle’s recent marketing campaign, “Scarecrow,” has as its cornerstone a three-and-a-half minute animated video featuring a dystopian world where food really is produced in a factory. A morose cover of the song “Pure Imagination” from the original “Willy Wonka” movie serves as the track for this dark vision.
Markets
Sep 16, 2013
Bids were slow to develop and were passed over out of hand by cattle feeders offering cattle at $3-5 above the Spartan bids. That said, analysts expected trade would develop at slightly depressed prices from the prior week of $123 live in the South Plains, and $194-195 dressed in the Corn Belt.
News
Sep 16, 2013
‘Tis the season for scoreboards! As football season is starting out and fans are talking records, predicting scores, daring to speculate on the Super Bowl, and tracking figures for their fantasy team, there are some other records to consider. When it comes to regulations, the Endangered Species List has its fair share of fumbles and penalties.
News
Sep 13, 2013
“Know your audience” is Commandment Number 1 in the world of communication. But as ranchers are being continually called upon to communicate with consumers who may have never had a first-hand experience with agriculture or the animals who produce the food they eat, this and other communication strategies are more vital today than ever.


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