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Are you doin’ your part to keep consumers lovin’ beef?

Jul 26, 2013
When you sell your calves at the local auction market, you pay your $1-per-head beef checkoff to invest in maintaining strong demand for your product. But did you know that when you harvest an animal and sell the beef through a farmers market, online, or to your friends and neighbors, you also need to pay your share of the checkoff, too?.

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