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South Korea rebuilds confidence in U.S. beef

Dec 7, 2012
Only four years ago, 100,000 South Koreans lined the streets of Seoul to protest the return of U.S. beef to Korea. Consumer confidence in American beef was at an all-time low. Media outlets would not even accept paid ads promoting the products for fear of getting pulled into the protest backlash—instead joining the outrage by declaring U.

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