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Beef public relations 101

Nov 16, 2012
In keeping with its efforts to improve consumer perception of and demand for U.S. beef, the Beef Checkoff Program has created an easy-to-use, go-to source for tips on talking to consumers about beef. The pamphlet— “Your Guide to Having the Beef Conversation”—covers a number of common consumer questions and concerns about raising cattle and eating beef.

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