You need to log in as a subscriber to access this page.

Your national Beef Checkoff Program: 25 years and counting

Aug 26, 2011
You might remember seeing the television commercials with actor James Garner touting beef as Real Food for Real People back in the late 1980s and early 1990s, or Robert Mitchum kicking off the Beef. It's What's for Dinner campaign in May of 1992..

You must Sign In or Register to access this content

Not a subscriber yet? Try WLJ free for 30 days!

Register to read WLJ's digital edition and enjoy unlimited access to the news source more livestock producers depend on.

Click here to begin your free 30 day trial subscription.

Current Users

Forget your password?

Current WLJ subscribers: Log in using your six-digit customer number, which you will find printed above your name on the mailing label of your weekly journal. Use the password wlj123, then go to the profile page to customize your password and log in as you wish.

Sales Calendar

Goto live view to see the calendar