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Beef demand. What is it, and how can...

Feb 27, 2009
Beef demand. What is it, and how can the Beef Checkoff Program influence changes in demand? These are questions that a recent checkoff-funded U.S. Beef Demand Drivers and Enhancement Opportunities: A Research Study tried to answer. Every 10 years, the beef industry takes an introspective look at the activities completed and what lies ahead.

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