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Beef Bits

Sep 5, 2008
Beef growing globally Emphasizing the need to invest in foreign marketing aimed at the 95 percent of people who live outside the borders of the U.S., the Cattlemen’s Beef Board has chosen to increase the total dollars invested in marketing U.S. beef abroad. Export volumes of U.S. beef and beef variety meats worldwide advanced 30 percent year-on-year to 445,036 metric tons during the first half of 2008, while value jumped 39 percent to nearly $1.6 billion—compared to $1.8 billion dur...

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