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Nebraska and Iowa producers promote U.S. beef in Tokyo

Aug 1, 2008
Two beef producers from Nebraska and Iowa took part in a U.S. Meat Export Federation (USMEF) U.S. Beef Checkoff-sponsored promotion, made possible through the financial support of the Nebraska Beef Council and the Iowa Beef Industry Council, that helped boost weekend sales of U.S. beef tenfold at a key store in Japan’s largest retail grocery chain. U.S. beef producers Bill Rhea of Arlington, NE, the Nebraska Beef Council’s treasurer, and Scott Niess of Osage, IA, and a member of the...

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