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New logo signifies push for mCOOL

Jul 20, 2007
4, 2005 The Cattlemen’s Competitive Market Project (CCMP) last week officially launched a “public awareness” campaign concerning mandatory country-of-origin labeling (mCOOL), including the unveiling of a new USDA RAISED BEEF logo. CCMP is a consortium of various state, regional and national livestock organizations who have been in favor of mCOOL ever since it was first passed by Congress in 2002. Among th...

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