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Swift & Co. partners with Optibr and to enhance Japanese beef promotions

Dec 20, 2007
Imagine information on the food you eat available literally at your fingertips. It is now possible to use your cell phone to scan a bar code on a package of meat and thereby access all the background information that led up to that product arriving in your home. As food traceability becomes more important to consumers, information delivery becomes critical to market success. Optibrand has partnered with Swift & Company, the U.S.’s third-largest processor of ...

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