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Beef Talk

Dec 20, 2007
The phone rings. The producer answers and the voice on the other ends says, “We have a question on one of those calves you sold. Could you pull its record? We shipped it yesterday.” This reality check will be said repeatedly as the beef business moves into the future. Individual animal (and producer) accountability is arriving fast and the days of optical illusions may very well end soon. The Dickinson Research Extension Center experienced firsthand the ...

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