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Beef Checkoff research lays foundation for promotion, information

Dec 20, 2007
It isn’t as sexy as a beef ad that sizzles, but the market research that helps determine the success of that ad is just as important to beef producers. Along with research in human nutrition, food safety and product enhancement, market research is one of the research areas funded by the Beef Checkoff Program administered by the Cattlemen’s Beef Board. Market research projects are part of the effort to build beef demand and are managed and coordinated on beh...

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