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Beef Checkoff research lays foundation for promotion, information
It isn’t as sexy as a beef ad that sizzles, but the market research
that helps determine the success of that ad is just as important to beef
Along with research in human nutrition, food safety and product
enhancement, market research is one of the research areas funded by the
Beef Checkoff Program administered by the Cattlemen’s Beef Board. Market
research projects are part of the effort to build beef demand and are
managed and coordinated on beh...
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