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Australia beef gaining more preference from Japanese

Jan 10, 2005
An independent survey of consumers in Japan has placed Aussie Beef at the top when it comes to brand recognition and food safety. The AC Nielsen report into the retail beef market in Japan included surveys of Japanese consumers and took into account brand awareness, consumption figures, consumer perceptions, and key purchasing drivers for both domestic and imported beef brands in Japan. Meat and Livestock Australia (MLA) Japan regional manager Samantha Jamieson said t...

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