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On The Cover This Week Vol. 104 Issue 38
Spotlight Story
Analyzing consumer demand for beef 
Beef

Analyzing consumer demand for beef 

By Mark Z. Johnson, Oklahoma State University Extension beef cattle breeding specialist Aug 14, 2026

The past several years of lower cow inventories, fewer fed cattle, higher values of live cattle and profitability across the sectors of beef production, and particularly, high retail beef prices, lead many of us to ask:...

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